AstraZeneca is a British-Swedish company. among the world’s largest pharmaceutical and biopharmaceutical companies. Has a portfolio of products for major disease areas including cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory, and inflammation.

The goal was to harness the creativity and the inner-drive of the organization’s employees in Israel with the intention of providing greater value to customers, patients and healthcare providers.

Even though the intention was to choose three initiatives that will go on to the next level and start experimenting, the management team choice was to give the green light to four initiatives due to the quality level of the initiatives presented. In addition, a decision was made to execute an additional popup accelerator the following year.

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