At first, the above title might seem trivial. Readers might think they are being presented with an obvious truth. I must say, however, that from my years of moving around the community of innovation leaders in various countries, this obvious truth keeps being overlooked. As brilliantly articulated in the seminal work “The innovator’s dilemma”, most established organizations are like machines that have been optimized over time to perform their target operation in the most efficient way possible.