Client Story: Harel Insurance
About the customer:
Harel Insurance Investments and Financial Services Ltd. is the third-largest insurance group in Israel. The group is active in the insurance and financial services industries: health insurance (medical, long-term care, dental insurance, and travel insurance), non-life insurance (motor insurance, homeowner’s insurance, liabilities (indemnity) insurance, mortgage insurance, credit insurance, life insurance, pension funds, provident funds, education funds, mutual funds, portfolio management, ETFs and other financial services.
About the project and the challenges:
The project with Harel Insurance in Israel was focused on the IT department. This department had previous experiences in running Hackathons but was looking to carry out innovation processes with a more significant impact. We partnered up and set out to create a hackathon, setting challenges suited to the IT department’s needs, and encouraging employees to take part and brainstorm new ideas.
The results of the process:
Although the objectives of the project were to define three ventures that would proceed to the experimental phase, the executive council decided to select four ventures out of those presented at the event. In addition, due to the impressive potential of these initiatives, the management team decided to continue with 20 additional projects as a result of this process and reached the final stages.